Paul Farrell, Wall Street Journal Market Watch journalist, posted the following goal in his commentary published today:

Goal No. 1: 10X-Prize for Abundant Global Water Systems

Essential to life: drinking, industry, agriculture, transportation. Water is more valuable than fuel for many. Fortune says “Water is the new gold in the 21st century,” generated over a half trillion dollars revenue in 2010, will soon “trade like oil futures.” Already, one billion “lack access to clean drinking water” across the planet. We need massive water innovations: in purification, desalination, bottled water. New strategies like Matt Damon’s and Richard Branson’s Carbon War Room, increased tenfold.


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